We’re going to be talking about branding today. Another word we could use for branding is reputation. People get a certain feeling about a product or person just by hearing their name. Let me try a few: McDonald’s, Walmart, George Floyd, KFC, Ford, Ronald Reagan… Chances are you had an immediate reaction to each of those names. They carry a brand, a reputation.
Each church, each minister, each believer carries a brand with the people who know them. Some churches get a bad reputation and, try as they might to overcome it, they’ll never be able to be very effective in their area of influence. We can say we don’t care about our brand but if it is linked to our ability to do what God has sent us to do we should care about it quite a bit. What would you say is the range of reactions people have to hearing the name of our church? Can you think of any ways to improve our “curb appeal”?